Shara Williams Laurie, a seasoned hair stylist from Alabama, had already made waves in the U.S. beauty space, with a growing following on Instagram and TikTok thanks to her mastery of braids and weaves. But as her audience grew, so did her vision. She wanted to bring her skills to a market hungry for her expertise, while also stepping into a new lifestyle.
She saw Dubai as the perfect fit. A cultural melting pot. A fresh market. A place where Black haircare services were in demand and underrepresented.
